Market Intelligence · Wellness & Beauty

Know your market.
Make better
decisions.

Intela tracks pricing, competitors and market movements across the wellness industry — delivering personalised intelligence to your inbox every Monday morning.

First report free. No credit card required.

Your position this week
Relaxation 60min −19% vs market
Remedial 60min −17% vs market
Wax services +23% vs market
⚡ Competitor alert

Hana And Flow dropped their couples massage by 15% this week

QLD avg relaxation 60min $118 60% of businesses fail within 3 years insufficient market research cited Business owners spend 6 hours on pricing — ever 237 wellness businesses tracked across QLD 87% of customers say pricing is their #1 decision factor QLD avg remedial 60min $121 Weekly competitor intelligence delivered Monday morning QLD avg relaxation 60min $118 60% of businesses fail within 3 years insufficient market research cited Business owners spend 6 hours on pricing — ever 237 wellness businesses tracked across QLD 87% of customers say pricing is their #1 decision factor QLD avg remedial 60min $121 Weekly competitor intelligence delivered Monday morning
The problem

Most businesses make critical decisions blind.

Independent wellness and beauty businesses set prices, run promotions and respond to competitors with no market data. They find out a competitor dropped their prices when a client mentions it in passing.

60% of Australian small businesses fail within 3 years. Insufficient market research is a leading cause.

60%

of Australian small businesses fail within their first 3 years of operation

6hrs

average time spent on pricing strategy over an entire business lifetime

87%

of customers say pricing is their top purchasing decision factor

How it works

Intelligence delivered. Every Monday morning.

Intela automatically tracks your local market, monitors competitors and analyses pricing trends — then writes you a personalised briefing while you sleep.
STEP 01

We track your market

Intela continuously monitors pricing, services and competitor movements across hundreds of wellness and beauty businesses in your area — 24 hours a day.

STEP 02

We analyse the data

Every week, our intelligence engine compares your position against the market — by service type, duration, suburb and state average. Apples to apples.

STEP 03

You get the intel

Monday morning, a personalised briefing lands in your inbox. Competitor moves, pricing gaps, seasonal opportunities — everything you need to start your week ahead.

What you get

Everything you need to compete with confidence.

📍

Market position

See exactly where your prices sit against suburb and QLD averages — by service type and duration. No more guessing.

🔴

Competitor moves

Know when a competitor drops their prices, adds a new service or runs a promotion — before your clients tell you.

📈

Weekly recommendation

One specific, actionable move every week. Raise this price. Launch this package. Act before Mother's Day.

Reputation tracking

Track your rating and review velocity against competitors. Know if you're gaining or losing ground week on week.

🗓️

Seasonal intelligence

Get ahead of Mother's Day, Valentine's Day and Christmas before your competitors start promoting.

🆕

New business alerts

Be first to know when a competitor opens in your suburb — with their pricing and services from day one.

The weekly email

What lands in your inbox every Monday.

Personalised, data-driven, written specifically for your business. 90 seconds to read. Impossible to ignore.

Intela · Weekly Intelligence

Good morning, Sandra 👋

Caloundra · Week ending 14 April 2026
This week: you're underpricing your core massage services by 18% — but with 1,574 reviews at 4.90, you have every reason to charge more.
📍 Your position this week
ServiceYoursMarketGap
Relaxation 60 min $95$118−19%
Remedial 60 min $100$121−17%

On 20 bookings a week, that gap costs you ~$460. Your reputation says you can charge more.

📈 Your one move this week
Raise your relaxation 60min from $95 → $105. Still below market. Recovers $200/week. Your clients choose you on trust — not price.
Update Fresha pricing →
Pricing

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Start your week on the front foot.

Join wellness and beauty businesses across Queensland making smarter decisions with Intela.

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